In today’s digital world, a smooth and seamless online ordering experience is crucial for any business, especially for restaurants. However, even the most beloved brands can face challenges with their digital systems. Lou Malnati’s Pizza, renowned for its delicious deep-dish pies, was no exception. While in-store sales thrived at their 50 locations, the online ordering process and customer loyalty program weren’t living up to expectations.
The issue wasn’t with their pizza or service—it was the digital experience. The online ordering journey was unclear, mobile and web app features were distracting, and the checkout process was overly complicated. These shortcomings led to a higher rate of abandoned online orders, which resulted in lost revenue.
It’s a challenge that many businesses face, but it’s also an opportunity for growth. By addressing these issues, Lou Malnati’s was able to enhance their digital systems and boost their online sales.
ResultStack’s team of full-stack developers worked closely with Lou Malnati’s to create a customized technology roadmap. We reinvented their online ordering system and customer loyalty program to ensure a smoother, more user-friendly experience. The results were impressive:
These results highlight the importance of rethinking digital experiences. By simplifying the online ordering process and streamlining the customer journey, Lou Malnati’s was able to boost both revenue and customer satisfaction.
If you’re unsure whether your digital systems are working as efficiently as they could be, it might be time for a digital audit. At ResultStack, we offer free strategy sessions to help businesses like yours create a custom technology roadmap. Our goal is to optimize your digital operations and drive long-term success—just like we did for Lou Malnati’s.
Ready to take your digital experience to the next level? Reach out for a free strategy session today.